Branding expert Orly Zeewy is back on Biz Book Broadcast to share lessons from the book, “The Brand Gap.”
This episode is very approachable and helps break this complex area down so anyone can not only understand, but improve, their own branding. Orly is a naming expert, so we learn the original name for Nike – so forgettable.
And there’s a reminder once again that your brand is not your logo.