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Orly Zeewy - Zeewy Brands

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Zeewy Brands

Books

Why NOT Me? The Female Guide for Entrepreneurship

Why NOT Me? highlights the stories of 44 seasoned women entrepreneurs; the challenges of starting and building your business when you’re also raising children; the resilience and grit that every woman has in abundance; and how to overcome “negative” self-talk.

Female entrepreneurs often struggle with getting everything “right” before they launch. Men don’t wait for everything to be perfect before launching, they jump in and figure it out as they go along. Working moms have the added challenge of having to wait until their children are older before they’re able to fully invest in their business. As a result, women typically start later than their male counterparts.

Research shows that women have a higher level of empathy than men and as a result, build more inclusive and collaborative cultures. Those cultures attract better talent and have a higher employee retention rate. From a financial standpoint, when investors invest equally in women as they do in male-led companies, women-led companies have a 30% higher ROI.

It is my hope that readers will recognize themselves in the self-doubts and fears shared by the founders featured in this book and realize that they are not alone. That the startup journeys shared by these women will inspire others to follow their passion and purpose.

The book will highlight the many life lessons shared by the founders. Below are three.

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“Raising the capital we needed to open our doors was the hardest thing I’ve ever done. Dory's line from Finding Nemo helped me get through that time. Just keep swimming.”
“Men can drop everything to attend a one-day event. Women with young children can’t. Opportunities had to wait until my children were older.”
“You can’t be an entrepreneur unless you’re always selling. Selling investors, selling your family, selling your ideas. You have to believe in yourself and in your ideas. If you can’t show that you believe in them, no one else will.”
Ready, Launch, Brand
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Ready, Launch, Brand: The Lean Marketing Guide for Startups

2021 #1 New Business Book Release, Amazon

“A powerful and urgent introduction to lean marketing and the magic of getting it right.” – Seth Godin, author, This is Marketing

You may be familiar with the Silicon Valley expression about the iterative approach to software development, “We’re learning to fly the plane while we’re building it.” If so, think of a startup―with all its moving parts, phases, and personalities―as flying a plane, while you’re building it, booking passengers, marketing the airline, interviewing co-pilots, and serving coffee. In this book, Orly Zeewy navigates the turbulence and provides a flight plan so you know when you’ve landed in the right airport.

In Ready, Launch, Brand: The Lean Marketing Guide for Startups, Orly shares her brand process for building the right team, attracting brand evangelists, and cultivating a sustainable company culture. 

FAVOR: Could You Write a Customer Review?

As I spread the word about my book, “Ready, Launch, Brand,” having positive customer reviews will help to encourage more book sales. 

If you’ve read the book, attended my LinkedIn Live/workshop/ webinars, or have worked with me as a client, could you give me a review on this Amazon page? 

https://www.amazon.com/review/create-review/?channel=glance-detail&ie=UTF8&asin=B08ZJYFX19

BONUS: I’ll be highlighting some of these reviews on LinkedIn (to include your LinkedIn URL) so it’s a chance for increased visibility for you as well.

"I highly recommend “Ready, Launch, Brand” by Orly Zeewy to everyone, especially innovators, entrepreneurs, and technical individuals curious about marketing and branding. The book was extremely insightful, practical, engaging, and succinctly written. Orly Zeewy discusses startup marketing myths and key tips on lean marketing and branding through anecdotes from entrepreneurs and follow-up exercises at the end of each chapter. Enjoy, learn, and leverage Orly’s insights to make your startup journey successful!"
"Orly Zeewy's slender volume, Ready, Launch, Brand, is one of the most succinct and helpful business books I have read in a long time. Her examples are on point, and the questions and exercises are invaluable. This book focuses on the needs of a startup. Additionally, this book is valuable as a guide in re-branding. So much is changing on the entrepreneurial front, that a business manual like this is a huge asset. Finally, because 50% of startups fail, this book guides us out of the woods and into clarity. It's short, not one word extra, and packed with value. So, as I said, don't wait; buy this book."
"This book offers a comprehensive insight into the author's extensive experience, learning, and strategic acumen cultivated through interactions with a diverse range of clients. Orly, the author, adeptly distills what truly matters for brands and presents practical approaches to enhance their branding strategies. What sets this book apart is its accessibility; it's written in a clear and concise manner, allowing readers to grasp the concepts easily and apply them immediately. As I delved into its pages, I found myself not only gaining valuable insights but also feeling empowered to implement the tips and techniques shared."