We’ve all heard that we should be ready to deliver our elevator pitch at a moment’s notice, but too often our 30-second

In the 25 years I’ve worked with entrepreneurs and business owners, I’ve discovered a phenomenon that I call the “Nike Syndrome.” When

We’ve All Heard A Version Of This Story: A family was originally known as Ruzzo—a common name in Sicily where their peasant

For those of you who are unfamiliar with Simon Sinek, he’s a leadership expert, best selling author, and TED Talk celebrity (nearly

The joke goes something like this. “When someone talks to himself or herself, we call them crazy but when a company talks