Startups have such a glamorous reputation. Companies like Facebook, Instagram, Youtube, Uber, and Airbnb once started as scrappy startups with huge dreams
Today, people’s attention spans are shorter than ever. So when you’re introducing your business to a new potential client or partner, you
We humans are wired to connect to, and relate with one another through stories. In a 2014 Techcrunch article, Kobie Fuller reminds us that stories also “connect
The Evolution of Marketing Before the worldwide web brought the world to us, marketing was primarily focused on convincing consumers to buy
Welcome to the Revolution We are living in the Digital Revolution, also referred to as the Third Industrial Revolution. Technology has forever
New graduates face an increasingly competitive job market that requires more than a college education and one or two work experiences. As
We’ve all heard that we should be ready to deliver our elevator pitch at a moment’s notice, but too often our 30-second
In the 25 years I’ve worked with entrepreneurs and business owners, I’ve discovered a phenomenon that I call the “Nike Syndrome.” When
We’ve All Heard A Version Of This Story: A family was originally known as Ruzzo—a common name in Sicily where their peasant
