Orly Zeewy is a brand architect who helps startups cut through the noise. She has worked with dozens of founders and entrepreneurs to uncover their brands’ DNA. Her book, Ready, Launch, Brand: The Lean Marketing Guide for Startups, teaches start-ups how to close the marketing gaps that can slow down sales and make it harder to scale their business. Within the pages, Orly shares her brand process for building the right team, attracting brand evangelists, and cultivating a sustainable company culture.
During our time together, Orly and I discuss:
•Information: How to obtain, process and apply it
•Clarifying who you are, what your message is and how to communicate it to your clients
•Start-ups: Marketing, branding and passion
•Focus: The key factor to growth
•How to scale your business
This episode is for anyone who is looking to understand marketing and messaging to propel their business into sustainable growth.