Orly Zeewy joins the Broadband the Podcast to discuss Turning Speaking Into Prospects on LinkedIn.
Orly talks with Dennise M. Kowalczyk about the importance of brand strategy on LinkedIn and unpacks the meaning of a logo and why it’s not a brand. A logo is shorthand for your brand. Brand is the sum of all experiences, at all points of contact and on all channels, over time. Your logo is only one point of contact.
Too often, people get a logo before they fully understand what it represents. To be effective and memorable, you first need to clarify your brand. After all, it’s hard to sell something that you yourself don’t understand.