Scaling Right: The Role of Brand Messaging
Most businesses think they know why customers choose them until they realize they’ve been focusing on the wrong thing all along.
Orly Zeewy sits down with Maartje van Krieken for a sharp, no-nonsense look at brand messaging strategy and why so many businesses miss the mark. Orly shares how companies can stop marketing what they think matters and start focusing on what actually drives customer loyalty. She breaks down a case study of a business that spent decades highlighting the wrong thing, only to turn everything around with the right message.
How do you know if your messaging still works? What if your biggest selling point isn’t what you thought? In this episode, Orly and Maartje talk business scaling tips and growth marketing strategies that help brands attract the right audience, communicate their value, and build sustainable success.