Join author, Orly Zeewy, Saxbys founder, Nick Bayer, former First Flavor founder, Jay Minkoff and Dr. Alexis Lieberman as they share their real-life marketing stories from Orly’s newly released book, Ready, Launch, Brand: The Lean Marketing Guide for Startups. There are lots of books on starting a company, on marketing a product and developing marketing strategies. Ready, Launch, Brand is a book specifically written for startups to help them avoid being another statistic. This session will explore some common themes that make for early and sustainable business success. Participants will have the chance to ask questions and get practical marketing tips that they can apply to their own startup. “I realized that we needed to change the heart of our brand, so we gave ourselves a heart transplant.” – Nick Bayer, founder and CEO, Saxbys