Ready, Launch, Brand: The Lean Marketing Guide for Startups
Orly Zeewy - Zeewy Brands

Zeewy Brands

What's Your Pitch?

What’s Your Pitch?

The often maligned elevator pitch is a small but mighty tool in your brand building toolbox. Think of it as a short story that helps someone understand what you do, who needs it and what they get. In one sentence. It has a huge impact on the long-term success of your business. The work that goes into building your pitch helps you distill your brand to its essence. Because if you don’t know who you are, it’s hard to convince someone else to buy it.

Sales Pitch vs Elevator Pitch

Don’t confuse a sales pitch with an elevator pitch. If you find yourself talking about how you do business, and explaining (at length) your awesome offerings, you’re in sales mode. Your prospects don’t want to hear about your process or your offerings. They want to know what they get from working with you.

Your elevator pitch should make me curious enough to want to learn more. If you hear crickets, you’re talking to the wrong person. Remember, you’re not looking to attract everyone. You’re looking to attract the people who will get “it”, will value “it” and will pay a premium for “it”. Think of your pitch as a lightbulb moment for your ideal prospects.

Before you build your pitch, make sure you clarify:

  • Your superpower
  • The people who need your superpower
  • The transformation people achieve from working with you

I make fuzzy clear. I help startups and solopreneurs clarify and communicate their zone of genius so they can attract more of their ideal clients and grow their business.

To put your elevator pitch in context, you are vying for someone’s most valuable asset, their time—and it’s getting harder every day. As our daily intake of messages has grown to more than 12,000 per day (4+ million per year), our attention span has shrunk—from 12 seconds in 2000 to 8 seconds today.

What's Your Pitch?

What’s your pitch? You have 8 seconds. Go!

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*Image by Volodymyr Hryshenko